Monday, 19 September 2011

Music Promo Video: Purpose

A music promo video has many different purpose, all of which do not apply to every music video;
  • Advertise/product placement
  • demonstrates the music and the skill and dedication it takes to create it
  • to illustrate the song
  • appeal to a visual audience
  • tell a story
  • market an image
  • artist, album, label promotion
  • raise awareness of the artists profile
  • political statement

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