1. Why do audiences choose to consume certain texts?
2. How do they consume texts?
3. What happens when they consume texts?
A Model of The Media
There are three theories of audience that we can apply to help us come to a better understanding about the relationship.
There are..
1. The Effects Model
2. The uses and Gratifications Model
3. Reception Theory
The Effects Model
The Hypodermic model is like a drug , the information which is usually negative is pumped through the brain, it is syringe like where the audience is addicted doped and duped.
successful advertising examples
Shake and Vac advert
Cilit Bang Advert
Go Compare
We Buy any Car Advert
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